Preserving Idaho’s premier ballet company’s past while supporting its growth in the future.
For Ballet Idaho’s creative marketing needs, they needed to capture the magic of their live performances. They also sought to preserve the choreography for review in the future. Intracon recognized not only the importance of recording their art for posterity, but also using our IT background to create a solid archive infrastructure for simplified media access for many years to come.
Towards the end of the ballet season, Intracon’s in-house multimedia producers created a documentary-style short film for their annual fundraising, which stoked interest among existing sponsors as well as finding new audiences online.
Intracon has also assisted with developing multimedia assets for their performances. The 2017 production of Peter Pan featured original animations that Intracon developed in partnership with the Ballet Idaho creative director, transporting the audience from the turn of the century London skyline to the second star on the right.